Ambassadors

Welcome to our Ambassador program for 2024/ 2025

If your interested in becoming a Brand Ambassador for the coming year you will need to;

HH EQUESTRIAN AMBASSADOR SEARCH 2024/ 2025

What is a brand ambassador?

Most simply, a brand ambassador is an individual who promotes a brand in order to raise awareness and boost sales. A brand ambassador will showcase the company products and services, inform the public of relevant brand news, and promote and appear at brand events. Ambassadors maintain an ongoing relationship with brands, sometimes for a year or longer, and endorse the brand and its products over time based on the business goals for that brand.

What is a Brand Ambassador Program? 

A brand ambassador program is a business program that organizes brand ambassadors and creates an ongoing, working relationship between the brand and its ambassadors. A brand ambassador program is used to manage the ongoing, working relationship between the brand and its ambassadors, and provide ongoing training and instruction for its ambassadors, as well as support. Most brand ambassador programs work closely with other areas of the business, such as marketing, sales, customer service, and product design.

The goals of this ambassador program

• Increase brand awareness 

Through the brand ambassador program, you are reaching out to a wider audience that can connect with our brand. This will help spread awareness and grow our brand.

• Generate sales

One of the most important goals of a brand ambassador program is that of generating sales. When an ambassador recommends a brand or products, their followers will likely believe their recommendations and (hopefully) make a purchase.

• Customer retention

The brand ambassador program can also play a major role in customer retention. When people see that a brand’s associated with someone they already trust, they’ll trust the brand, and this may help ensure they CONTINUE purchasing. 

• Improve brand image

Your audience trusts you. When you promote a brand as an ambassador, it comes across as a stamp of authenticity. This can build both the brand’s and your own image.

Your role as a Hampton And Harlow Equestrian ambassador-

• Social media promotion
• Content creation
• Product demonstration
• Community interaction
• Giveaways
• Networking events/competitions 
• Word of mouth marketing

Now that you have the basic knowledge on the functions of an ambassador program, we can get a little more personal.  As an ambassador you will be an extension of our brand and what we stand for, so it’s important we get to know you and why you think you will be a good fit. 

Please download and fill out this application form and return it to us WITH YOUR VIDEO attached to [email protected]!

PLEASE MAKE SURE YOU SEND THE WRITTEN APPLICATION ALONG WITH THE VIDEO LINK TO YOUR PERSONALLY MADE VIDEO, WE MUST HAVE BOTH TO ASSESS YOUR APPLICATION. ALL APPLICATIONS MUST BE SENT BY EMAIL NOTHING WILL BE ACCEPTED IF SENT THROUGH SOCIAL MEDIA

As a part of the ambassador program one of your main roles will be creating and submitting content for our social channels. Our Instagram @HamptonAndHrlowEquestrian is where we create most of our engagement with customers, hence why it is so important. 

Instagram is a highly visual platform making it a great outlet for creatives and an important tool for businesses. Spotting something on Instagram is the modern version of a recommendation by a friend. Aspirational but attainable, that’s the magic combination.  

Tips for creating a great video

• Natural lighting be yourself
• Tell us why we should choose you
• Create your selling or elevator pitch, why would you be a great ambassador
• Why are you passionate about Equestrian & Fashion
• Who do you look up to, who do you aspire to. These tips tell us alot about your dreams & passions
• make sure you upload to YouTube or dropbox as these files will be large and cant be attached usually to an email.

So what makes a good brand ambassador?

You need to stay relevant, if your not into social media or don’t like taking photos, doing reels or posting content then this is DEFINITELY not for you.  The idea of this program is to either upload great content yourself in our products or supply us with content for our social feeds or both.

It doesn’t matter if you don’t have the biggest following on Instagram or tik tok.  What matters is they type of content you post and how you relate to your followers.  Engagement with your followers & great quality photos is everything!

Here are some things you will need if you were to be chosen to be a brand ambassador:

• A good quality phone with camera
• You will need to have “whats app” messenger on your phone to be involved in our group messaging chats
• You will need to have access on your device to Instagram, Facebook and Tik Tok if you use
• You will need to have time to allocate to the program.  This program will require approx. 9 hours per week of your time to dedicate to photos and promotion.
• ***** Important tip ******* Find someone or a few people who may write you a reference about your character or who knows you as a rider, this might be a pony club instructor or a coach, ask them to write you a reference or include a video testimonial with your video application lets get creative, lets step out of our comfort zone & get some Amazing references!